Most Atlanta restaurant owners think their business is worth more than the market will pay. This guide shows you exactly how to calculate SDE, why net profit and revenue are the wrong starting points, and how the JCCRE 4-Gap Valuation Reality Check explains the gap between what sellers believe and what buyers will finance. For restaurants in Atlanta, Savannah & all of Georgia.

Wondering how much your restaurant is worth in Atlanta? Jimmy Carey — Johnson & Wales-trained chef, former owner of five Jimmy'z Kitchen locations, and Atlanta's Premier Restaurant Broker — breaks down every valuation method serious sellers need to know: SDE multiples, asset-based valuation, market comparables, and the hidden factors that quietly destroy value before you ever go to market. Get the honest answer before you list.