Most Atlanta restaurant sellers walk into the process thinking they know what to expect. Almost none of them do. Atlanta's Premier Restaurant Broker Jimmy Carey breaks down the 10 most costly myths — from valuation and timeline to confidential sales, landlord surprises, lease assignment, and what actually happens after closing. If you're thinking about selling your restaurant in Atlanta, this is the reality check that protects your exit, your proceeds, and your peace of mind.

Most Atlanta restaurant owners think their business is worth more than the market will pay. This guide shows you exactly how to calculate SDE, why net profit and revenue are the wrong starting points, and how the JCCRE 4-Gap Valuation Reality Check explains the gap between what sellers believe and what buyers will finance. For restaurants in Atlanta, Savannah & all of Georgia.